RAMSEY, NJ - May 26, 2016 - PureLink is pleased to announce the appointment of Mike Salerno as its new Channel Marketing Manager. Salerno, formerly of Fusion, is a seasoned marketing veteran with over two decades of experience working in the technology and telecom sectors. He brings to PureLink an extensive background in channel marketing and sales support, as well as marketing communications and public relations. Salerno will support the sales and marketing of PureLink brands and products to new and existing distribution channels and provide customer support services.
While at Fusion, a growing telecom and cloud UC services provider, Salerno delivered dynamic marketing and promotional content and collateral needed in support of both their carrier partners and the channel sales agents, VARs, and consultants that made up their partner network. He also led the company's first forays into social media, creating and managing multiple platforms and was responsible for the messaging and content of the company's e-mail marketing initiatives.
"There are many similarities the cloud and A/V channels, and dealing with integrators, consultants, partners, and resellers are all very familiar to me," said Salerno. "The end result, [whether] HD video is delivered to its final destination or UC service is delivered over the network, is vital data in the form of communications being sent," said Salerno.